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If you look at space companies, they've failed either because they've had a technical solution where success was not a possible outcome, they were unable to attract a critical mass of talent, or they just ran out of money. The finish line is usually a lot further away than you think.
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Anybody can be specific and obvious. That's always been the easy way. It's not that it's so difficult to be unspecific and less obvious; it's just that there's nothing, absolutely nothing, to be specific and obvious about.
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